Our Mission

50 Shades of No aims to create a shift in how we think about consent. We want to move beyond 'no means no' and towards a culture of clear, enthusiastic consent – or ‘yes means yes’.

Through this project, we hope to create a platform that educates the next generation about how to ask for consent, check in with their partners and treat everyone's boundaries with respect. We will continue to work with organisations, like Project Consent, who share our mission to create a world-wide cultural shift.